Customer retention is the foundation of a legacy business. It produces sustainable revenue, lessens the burden of lead generation, and increases the value of a business.
There are plenty of articles that offer a variety of strategies and software companies promoting their software as a solution. Yet, sifting through all that information to find what works for your business is time consuming and costly.
As a business owner, I understand the challenges of wearing multiple hats. There isn’t enough time in the day to do everything.
That why it’s essential to build simple structures in your business that will free up your time to focus on what really matters; your customers.
Your customers matter and they want to be treated as humans. Studies show that people are willing to pay more for personalized service.
This tells me tow things, personalized service is hard to come by and most companies don’t know what it is.
Your customers want to know who they’re doing business with and be treated well. This doesn’t mean that you have to spend thousands of dollars on appreciation gifts and fancy tech.
Personalized service is really about how you talk to your customers. It’s about demonstrating that you care by listening to their likes and dislikes.
In other words, are you engaging them only when you want to sell them something or are you providing customers with information to help them make a wise purchase?
By talking to your customers differently, you can tap into the limitless opportunity in your client list.