If you wanted to increase the number of new clients you served, what tactics would you use?
Would you increase marketing efforts, do more prospecting, or discount offerings to existing clients?
Most business owners would do at least 1 or all 3 of the tactics listed above. Yet each tactic comes with a hefty price tag. There’s a smarter way to increase your clients and it starts with your existing client base.
Savvy leaders leverage relationships to attract new clients. Do you?
In today’s modern world of internet networking, business owners assume electronic communications is all you need to keep your clients engaged.
This couldn’t be further from the truth.
Good business leaders understand the power of personal connection and use other methods of communication to nurture relationships.
With just a few tweaks to your communications strategy, you can leverage your existing client base to generate new clients
1. Reconnect with past clients, vendors, and associates. I get it, we all have contacts that have fallen through the cracks. More than likely, they’ve thought about you and wondered, so reconnect. If you’re embarrassed because you haven’t kept in touch, admit it. Acknowledge your guilt, apologize, and commit to consistent communication.
2. Identify the rock stars. Not every client deserve personal attention but your rock stars do. Those that have referred people deserve more than a thank you email. They deserve a bouquet of flowers, a gift card, or small appreciation gift. By acknowledging their efforts with a small gift, you’ll motivate them to continue referring clients to you.
3. Commit to good content. If you send e-newsletters, make sure it’s worthwhile to read. Emailing coupons and offerings shouldn’t be the only content they receive. Mix it up, entertain, inform, and uplift.
4. Connect on a human level. Putting relationships first sounds great but are you walking the talk? Do right by your clients by serving them on a personal level. What are their wants beyond the services you provide?
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