Podcasting is a brilliant way to provide an audio form of content to your audience in addition to written blogs. It is an excellent way to get content out to your audience and can be a significant revenue stream.
If you’re planning on starting a podcast, here are a few guidelines to help you make the most of it. To begin with, you need to understand what podcasting is and how it works. It would be best if you also had a clear idea of what you want to achieve with your podcast, make sure your goals are clear.
What is podcasting, and how does it work?
Podcasting can be a great way to share your thoughts, ideas, or stories with the world. It can also be a great way to build an audience and connect with other like-minded individuals. If you are looking to use podcasting to make money, there are a few things you need to know.
The first thing you need to understand is that podcasting takes work. It takes a lot of hard work and dedication to making a podcast successful. Another thing you need to keep in mind is that it takes time to build an audience.
You will only have thousands of listeners when you start your podcast. It would be best if you had time and dedication to build an audience and connect with people interested in what you have to say.
Type of Podcast
There are a few different types of podcasts that you can create.
An interview-based podcast is a great way to connect with potential customers and clients. When you interview someone, they can share their story and connect with your audience. And, when you interview experts or thought leaders, you can help your audience learn more about your industry or topic.
Topic-based podcasts are a great way to share information with your audience. When you create a podcast around a specific topic, you can provide in-depth information and help your audience learn more about the subject. You can also provide valuable insights and advice for people interested in the topic.
News-based podcasts are a great way to stay up-to-date on the latest news and trends. You can share news stories from around the world or focus on stories from your industry or region. This type of podcast is perfect for people who want to stay informed about the latest news and developments.
Narrative-based podcasts are a great way to share stories with your audience. When you tell an account, you can engage listeners and help them connect with the characters and the storyline. This type of podcast is perfect for people who want to hear a good story.
The format is the type of show you’re going to do.
Following formats when creating your podcast:
- One person talking into a mic
- Interview show
- Sound-rich reported documentary
- Gripping audio fiction
Length and Frequency
When creating your podcast, you’ll need to decide on the length of each episode. A shorter podcast takes more time, but it can be a great way to engage your listeners and provide valuable information.
When you release your podcast, make sure to do so on a consistent schedule. Consistency will allow listeners to predict when to expect new episodes, and it will help you build a following and grow your audience.
Scenarios and Scripts
Every great podcast is a well-crafted story with great characters that want or need something and often are seeking something. The story starts at the beginning with someone who has had a problem.
When crafting your episodes, include a hook at the beginning and end of each one. An angle will grab your listeners’ attention and make them want to keep listening. So, start each episode with a bang and end it with a cliffhanger or a call to action.
Improve your audio writing, record yourself telling a story, and take note of the words and phrases you use. The purpose is to sound more like you, not as someone reading a book. Note as well – Where do you begin? Which details are you missing? What elements do you leave out? Notice when you turn up engaged.
Connecting with Guest
Choosing the Right Guest
Consider a few things when picking a guest for your show:
- Make sure that the guest is relevant to your topic.
- Make sure that the guest is knowledgeable about the subject.
- Ensure the guest is available to appear on your show.
If you need help finding a good guest, consider reaching out to experts or thought leaders in your industry (consider the level of influence an expert has versus your interviewing skills and audience size. In other words, don’t invite Alex Hormozi in your first season). You can also reach out to your audience and ask them for suggestions.
Discover everything you can about your guest or history, and write your questions ahead of time. Avoid asking typical questions.
When interviewing a guest, be responsive to their answers and let them finish their sentence. Refrain from interrupting them or talking over them. Not only is it impolite, but it also reduces the audio quality. And, most importantly, be patient. Guests often have a lot to say and should feel free of rush.
Always ask questions that aren’t about the guest’s work. Ask them about their personal life or experiences with the show’s topic. This will help your listeners get to know the guest better, and it will help you build a relationship with them.
This is how you’ll get the best stories. The more prepared you are, the better you’ll be able to connect with your guest.
Introducing & Launching
Now you’re ready to establish your platforms. Start by thinking about your target audience. What is the makeup of your target audience? Make sure to keep that person in mind while you’re crafting your episodes.
First, Create a show description and list of keywords to help people find your podcast. Make sure to include the topic of your podcast, as well as any relevant keywords.
Create cover art for your podcast. Cover art is influential because it will be the first thing people see when they search for your podcast. Make sure to choose a design that represents your show and its topic.
Now that you’ve created your podcast, it’s time to launch it. Launch your podcast on a popular podcasting platform. Promote your podcast on your website, attend conferences and meet-ups, and use social media to spread the word.
Building an audience takes time, but it’s worth it. Keep recording and releasing new episodes; eventually, you’ll create a comeback listener. Remember, the key to success is consistency. Keep putting out great content, and your audience will keep growing.
Podcast networks can help businesses reach their target audience by promoting their podcasts to relevant listeners. They can also provide businesses with marketing and advertising services to help them reach their target market. In addition, podcast networks can connect businesses with relevant guest speakers and experts who can help them promote their shows.
But if you still need to arrive, there are other ways to earn money. You can sell advertising space on your website or blog or offer your listeners products and services. You can also create a page and ask your listeners to support your show with monthly donations.
No matter what route you choose, ensure you’re upfront about your costs and how listeners can support you. Be transparent with your audience and let them know what they’re getting for their support.
Podcasting is a great way to build relationships with your listeners and help them learn more about you and your business. Keep putting out great content; eventually, you’ll see some positive results.
Keeping Your Podcast Alive
Listen to your listeners – read your reviews, respond, engage – hold listening sessions. Make sure you speak with a few listeners every month because you should celebrate your listeners. Continue working on finding your listeners and building this community.
Maintaining that level of success over a long period can be challenging. Stay encouraged if things get tricky at times. Remember your passion for what you’re doing and reconnect with your WHY. This will help you stay focused and motivated to continue creating great content. Stay consistent, and eventually, you’ll see positive results. Check this video for more tips on starting a podcast.
Want assistance flushing out your podcast ideas? Want to know if your idea is viable? DM me here or schedule a call.