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What The Tech? Top 3 Questions To Ask When Investing in Technology

Are you feeling overwhelmed with the latest tech talk?

If you’re anything like me, technology doesn’t get your go. In fact, it’s a little overrated.

I’ve spent thousands of dollars and time experimenting with software, equipment and online courses to discover there’s a lot of mediocre products out there.

Not to mention, purchased items I have yet to use.

Sound familiar, right?

I gained tons of wisdom that I’ll share with you so you can avoid costly mistakes.

Before you invest in technology ask yourself,

Will you actually use it?

Many times we run out to buy the latest tech because of the perceived benefits. Little consideration is given to the time and practice it’ll take to learn it. To implement a program, software, or equipment takes more time than we realize because new habits must be developed. Is it user friendly? Is support included? Are there additional fees? Any tech that will drastically change the way you work is not for you no matter how awesome the benefits are.

What problems do you want to solve?

Are you having issues with workflow, customer engagement, or sales? Identifying the root causes of issues will eliminate a lot of headaches. How many times have you purchased a solution that only addressed the symptom? Diagnosing problems is 80% of the work so take the time to identify the real problem before shopping for a solution.

Does it align with your philosophy?

How you run your business must be aligned with your why. If you’re an entrepreneur that’s big on building relationships, your communication methods shouldn’t heavily rely on email and social media. Doing so will be a breech of integrity and you’ll lose trust from prospects.

Tech you should invest in.

Technology is meant to compliment your work and make doing business manageable. It can never replace the human element. Software that helps with the back-end of your business like project management, velocity, and finance, will save money and minimize human error. Software such as CRMs and email automation handles the front-end of your business, where you engage prospects and clients. Using tech that assist with the front-end of your business will help increase revenue.

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