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How To Generate Real Referrals

Many business owners are overlooking the power of referrals and mostly focusing on online marketing. Although internet ads have its advantages, ads don’t compare to referrals.

Some of you may disagree. Yet, when we explore the definition of a referral, I’m sure you’ll reconsider.

What is a referral?

As Stacey Brown states in her blog titled All “Referrals” Aren’t Referrals and Aren’t Created Equal, the definition of a referral has become extremely diluted today.

Most people generalize different types of leads and group together terms.

Understanding the difference between an introduction and cold lead will help you identify the right actions to generate REAL referrals.
Savvy BOSS LADIES teach their clients how to refer qualified new clients.

Types of referrals

When someone mentions your services/products to a friend, it generates word of mouth buzz. The more your name is seen or heard in their world, the more likely they seek you out. Although word of mouth buzz isn’t a referral, free marketing adds credibility and that’s a good thing.

If someone gives you the name of a company or contact information but doesn’t connect you, that’s a cold lead. Although you can use the referral source name, you work just as hard to close the sale as you would any other prospect. Very little trust is transferred from your contact to the referral. In fact, extra work may be needed to build rapport and overcome suspicion.

An introduction provides a little more leverage. When someone introduces you, a transfer of trust is made. The referral source is vouching for you which helps build rapport. This connection is a warm lead. Some effort is still required, especially if the referral source doesn’t explain why she’s connecting you.

When the referral source positions you as being the premier person to solve a problem and the referral contacts YOU, it’s a true referral. They’re already sold on your solution, and the trust is established by the referral source. The only effort required is to listen and not screw up the sale!

Clients who present you on a diamond encrusted platter can grow and sustain your business better than any online marketing funnel can. Rock star clients who send REAL referrals your way are game changers because you’re no longer worried about the next lead. Being sought after is the ultimate position all entrepreneurs dream of so how do you get there?

Marketing your business through referrals is an easy way to grow your business if you do it right. Consistent referrals can be achieved in a systematic way by using these three tips.

1. Inform new clients on how you work. If they know your primary business comes from referrals and how it benefits them, they’ll be more likely to send referrals your way.

2. Teach clients on how to identify your ideal client. If they know who your ideal client is, they will refer qualified people.

3. Show your appreciation to clients when they do refer someone. Once you convert a referral into a client, send your referral source an appreciation gift thanking them for the referral. A thank you card is a nice gesture, but spending a few dollars speaks volumes.

If you need more ideas on what to say, or someone to walk you through the process, lets schedule blueprint session!

THANKS FOR READING MY BLOG!
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Purpose Revealed: Serving Entrepreneurs

I’m sure you’ve noticed that I’ve gone off script with the last few posts and you may be wondering,”What the heck is going on?”

I’ve written about travel for several months and now you see posts about business and self-improvement.
Confusing right?

First, I’d like to apologize for the confusion.

The last thing I want to do is confuse my readers. I enjoy travel and believe in all the benefits it has to offer I’ve uncovered my true passion, helping entrepreneurs.

You know that feeling of complete bliss get after doing something you truly enjoy?

Well that’s the feeling I get when I serve entrepreneurs.

It’s time to accept my calling and share my wisdom with the world.

As a small business owner, I understand the challenges we face wearing multiple hats. We work countless hours marketing, serving others, and improving our business.

My entrepreneurial journey has been filled with triumphs and mistakes, Mount Everest peak highs and deep ditch valleys lows. Yet, through it all, I’m stronger, more confident.

I’ve spent countless hours prospecting, and feeding the marketing beast and almost depleted my resources. If I knew what I know now, I could have saved thousands of dollars and be further along in my business.

I want to share what I’ve learned with so entrepreneurs can avoid the same mistakes I’ve made.

I want your business journey be less tumultuous, and more fulfilling.

I’m committed to helping small business owners create relationship focused marketing strategies that are aligned with their branding and lifestyle.

We all know relationships are key to living a fulfilled life. It turns out the same is true for building a strong, sustainable business. There is a trend of hacking business relationships and it’s costing entrepreneurs money!

What if you could turn key clients into permanent referral sources? How much time and money would you save? How much money would you earn? It’s time to work smart not hard!

Future posts will focus on my passion and I ask for your patience as I transition. I’ll continue to write about travel as it relates to business and still include hot vacation deals from time to time.

If my new focus doesn’t interest you, no hard feelings. Share this posts with someone who would benefit from the information. If you’re a service provider and you’re tired of feeding the marketing beast, than stay tune for future posts.

Thanks for your understanding!

THANKS FOR READING MY BLOG!
Looking for an innovative way to improve your business? Click here to learn more.
Are you’re looking for appreciation gifts? Click here for details.
Contact Us for a strategy session!
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Appreciation Marketing: What Is It & Is It Right For You?

Separating yourself from the competition can be challenging. Gone are the days of scarce competition and easily gaining customers.

Trial and error, social media presence, and a range of tactics are a must to get noticed in today’s market place. Not to mention lowering prices and offering incentives to compete can decrease profit margins. This results in a vicious cycle of spending more money to acquire customers just to keep your doors open.

So what’s a simple solution to the rat race?

Appreciation marketing can be the answer

This may sound too woowoo for some people, but showing love to key stake holders can generate massive growth. Business owners like Tommy Wyatt and Lewsey believe it’s the secret to “the holy grail” of customer loyalty.

“What makes you loyal is what will make your customers loyal,” Stated Wyatt & Lewsey in their book Appreciation Marketing: How to achieve greatness through gratitude.

Of course, this technique may not work for all businesses.  I’m not loyal to every  brand or company I do business with.  I’m not loyal to the local grocer, nail shop, or clothing brand. On the contrary, I’m loyal to my massage therapist, chiropractor, and faithful to my mechanic.

I’m sure, you have a list of who you’re loyal to as well.

It’s the relationship in addition to the great work that keeps me loyal. I have personal conversations with staff, we know each other. I know they value my business because they show their appreciation in various ways.  The businesses I’ve received personal cards, small gifts, useful information, and encouragement from earned my business and referrals multiple times over.

Appreciation marketing may sound like fluff, but it’s simple, effective and works on a small budget. Moreover, it’s the most underutilized strategy in business.

Everyone expects to be thanked when they’ve made a purchase, but true appreciation lies in the unexpected thank you. It’s the surprise personal note in the mail or the small gift for a referral that keeps you top of mind.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou

For each interaction your client feels uplifted, you stay top of mind and when the client is ready to buy, he/she will make every effort to buy from you.

How to Use Appreciation Marketing in your marketing strategy

Like all new systems, including appreciation tactics in business development takes time initially. Yet when once a system is created, it’ll only take minutes to do. Activities like writing personal notes, sending small gifts, and providing information, won’t take much time to complete.

Of course, there are a few steps in creating an effective appreciation marketing plan. Identifying goals and targeting key stake holders is just the beginning. To get started check out the books below


Need help with getting started? Contact us. We’ll be happy to help.

THANKS FOR READING MY BLOG!
If you’re a semi-expert traveler, why not get paid for it? Click here for details.
Looking for an innovative way to improve your business? Click here to learn more.
Contact Us to book your travel!
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